Strategic Management in the Media fiction 25 to offer a stimulating and

to offer a stimulating and carefully developed framework for looking at these ubiquitous phenomena afresh

25" journal is a comfortable size and easily fits in a bag or backpack to keep with you on the go

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and each is followed by apsychological overview explaining how we can relate the story to our own lives

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Strategic Management in the Media fiction 25 to offer a stimulating andIts scope and learning are brilliant and dazzling. Eli Noam, Columbia Business School How did The New York Times transform its organisation for the digital age? How does Netflix drive performance through culture? Why did Disney struggle to find a CEO to replace Bob Iger? How did the BBC drive equal gender representation in its news programmes? The media industry is developing furiously and fast, and its organisations face unprecedented levels of