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Alsem Karel Jan (Hanze University Of Applied Sciences The Netherlands) - Strategic Marketing Planning A Step - By - Step Approach - Paperback Customer Services Publication Date: 6/15/2019

Alsem Karel Jan (Hanze University Of Applied Sciences The Netherlands) - Strategic Marketing Planning A Step - By - Step Approach - Paperback Customer Services Publication Date: 6/15/2019Binding: Paperback Description: This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values. This second

SKU: 89539828747 · From condeoeiras.edu.pt

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Description

Publication Date: 6/15/2019

Barcode: 754590387255

Designs range from the classic to the contemporary and many are ideal to stitch in an evening or a weekend - perfect for that busy time of year

Author(s): Thorsteinsson Runar (Lecturer And Research Fellow In New Testament Studies At Lund University And The University Of Copenhagen)

Author(s): Kapferer Jean - Noel

Alsem Karel Jan (Hanze University Of Applied Sciences The Netherlands) - Strategic Marketing Planning A Step - By - Step Approach - Paperback Customer Services Publication Date: 6/15/2019Binding: Paperback Description: This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values. This second

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