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March Issue: In China, approximately 8 out 10 cigarette packs contained at least one culturally specific health feature (eg, botanics, rare animals, bright colours), suggesting this is a common marketing tactic employed by Chinese tobacco companies

Legitimate brands provide transparency about their production processes and material sourcing

Last reviewed: June 2026 Clean and Native For genuine tobacco smoke removal, carbon load is the deciding specification

Reducing the number of daily smokes

understanding the grip nicotine has on you is the first step

The performance decline witnessed in combustibles across extensive tobacco portfolios during the years 2022 and 2023 directly contributed to the decrease in brand value within our rankings, explains Brand Finances global managing director, Richard Haigh