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The math is simple instead of paying $3.00-5.00 for single packs, carton purchases bring the cost down to $3.00-5.00 per pack

7 This move was part of a larger trend of tobacco companies diversifying their holdings in the face of declining cigarette sales and increasing public health concerns a long-term strategic approach to mitigate potential risks to their core business

They are already $5 to $6

"We intend to seek a stay and are exploring all of our options under the FDA's regulations and the law, including appealing the decision and engaging with our regulator

The plan lists strategies for fighting public health efforts on this issue

So, Bernays' mind went to work if he could not change the wrapper he had to change society and make green a fashionable color He came up with an idea one hell of an idea