Lister Christina (Marketing Consultant) - Marketing Strategy For Museums A Practical Guide - Paperback Dub Category: European History
Lister Christina (Marketing Consultant) - Marketing Strategy For Museums A Practical Guide - Paperback Dub Category: European HistoryBinding: Paperback Description: Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums missions and goals. Explaining how museums can be strategic and proactive in their approach it also shows how to make effective decisions with limited resources. Presenting examples from a range of museums around the world the author positions marketing as a vital function that aims to build mutually
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