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Australian court upholds ban on cigarette brand packaging France 24 In 2012, market researchers in Australia set out to find the least attractive color to use for plain cigarette packaging. They determined Pantone 448 C to be the 'ugliest color in the Australia's plain packaging laws at the WTO: progress to date WHO FCTC Plain packaging: legislative differences in Australia, France, the UK, New Zealand and Norway, and options for strengthening regulations Tobacco Control Australia Court orders cigarettes to be sold in plain packs In 2012, the Australian government worked with researchers to find the least appealing color for cigarette packaging as part of its plain packaging laws. The result was Pantone 448 C, a muddy

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