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With eight out of the top 10 brands experiencing declines in value, tobacco giants must be brave in admitting market shifts and strategically planning their next moves to sustain global dominance and relevance. Chesterfield (brand value $3.1 billion) has maintained its brand value year-on-year and advanced one position to seventh place

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Even cigar smokers, whether they inhale or not, are at a higher risk for lung, esophageal, laryngeal, and oral cancers than nonsmokers

Why it matters: Activated carbon has a massive surface areaone teaspoon has roughly the surface area of a football fieldcovered in microscopic pores that trap gas molecules through a process called adsorption

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