Nijssen Edwin J. - Entrepreneurial Marketing How To Develop Customer Demand - Paperback Baroque diagrams charts and tables to
Nijssen Edwin J. - Entrepreneurial Marketing How To Develop Customer Demand - Paperback Baroque diagrams charts and tables toBinding: Paperback Description: How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases making sales and marketing of innovative new products especially challenging to entrepreneurs. Entrepreneurial Marketing focuses on
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